Guler’s Has a Bigger, Better Location

As Guler’s Appliance & Mattress celebrates its 87th year in business at a new location, 4435 E. State St., Rockford, customers can experience better service than ever before, says Vice President Andy Guler.

“Customers can still find a friendly and professional buying experience with a family-owned and -operated local business, but we feel our new showroom, expanded product lines, and larger facility make us the best place to shop for appliances and mattresses in the Rockford area,” Guler says.

The new location is more centrally located to better serve customers in all directions. It’s also much larger than the previous location.

“We’re able to display more of what we carry in our new state-of-the-art showroom, so customers are able to see and feel the products and envision what they’ll look like in their homes,” Guler adds. “Also, our parts and service department, as well as our warehouse and distribution center, are all under one roof and are much larger than we had in the past. That means more products in stock, and the ability to dispatch personnel and deliver items quicker than ever before.”

Not only does the larger showroom allow more space to display appliances, but it also allows Guler’s to offer mattresses for the first time.

“For years, our customers have requested that we carry mattresses, but we never had the showroom space. Now, we’re able to offer the best mattresses like Beautyrest Black, Serta iComfort, and other great brands,” he says. “Like with our appliances, we stand behind every mattress we sell.”

Guler takes pride in curating inventory to bring customers the best products available. He also takes care to offer a superior level of service.

“Our sales professionals, installation personnel and service technicians are some of the most experienced and caring you’ll find anywhere,” he says. “And because of the relationships we have with the companies whose products we sell, we’re able to offer the same, or lower, prices than the larger stores.”

Guler’s is open Monday-Friday from 9 a.m.-6 p.m. and Saturdays from 10 a.m.- 5 p.m. ❚